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CORPORATE SOCIAL RESPONSIBILITY




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Fill in the missing words.

promotion, vicinity, explicit, offset ,covers, value, memorandum, experts, economic, gains

1. Eco-efficiency was a phrase coined by the Business Council for

Sustainable Development to describe the need for companies to describe

the need for companies to improve their ecological as well as

performance.

2 Corporate philanthropy: – donating to charities is a simple and

reputation-enhancing way for a company to put a numerical on its CSR ‘commitment’.

3 Cause-related marketing: is a partnership between a charity and a

company where the charity’s logo is used in a marketing campaign or

brand . The charity money and profile and the company benefits by associating itself with a good cause as well as increasing product sales.

4. Sponsoring awards: Through award schemes, companies position

themselves as on an issue and leaders of CSR simply by making a large donation.

5. Codes of conduct: Corporate codes of conduct arestatements of a company’s values and standards of corporate behaviour.

6. Community investment: Many companies develop community projects

in the of their sites, to negative impacts or give back to the community and local workforce. Community investmenta whole range of initiatives including: running health programmes, sponsoring schools, playgrounds or community centres, employee volunteering schemes or signing a of understanding with communities affected by a company’s impacts.

Source: The Business Advanced