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Reading Part 1

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Age: 12-17
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MYSTERY TEASERS! PART 2 - reading activity -amazing detective brain teasers for you and your students (with keys)
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Postcards, part I.
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Age: 14-17
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Reading Part 1 

Social networks

Business applications
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world. 
Medical applications
Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately "32 percent of their marketing dollars" attempting to influence the opinion leaders of social networks. 
Languages, nationalities and academia
Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty. 
Social networks for social good
Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving. 
Business model
Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses. 
Privacy issues
On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken. 
Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

Answer the Questions. Write the letter of the correct answer in the answer black.

1 According to the text, social networks .......                                       

      A. are being used by businesses for marketing.

      B. are about friendships.

      C. can damage business reputations.

      D. advertise on business web sites.

2 Why do advertisers like social nework sites?                                     

      A. They are cost-effective to advertise on.

      B. Detailed information on each user allows targeted ads.

      C. Most users have high disposable income.

      D. They can influence consumer behaviour.

3 What does the expression 'sprung up' in paragraph 4 mean?               

      A. everybody is trying to copy Facebook

      B. the development of social networking is unplanned

      C. there has been rapid development of social networking sites

      D. social networking works in all languages

4 What does the word 'Few' at the beginning of paragraph 6 mean?      

      A. Hardly any

      B. Not any

      C. Some

      D. Only

5 What should users not do on social networks?                                 

      A. upload copyrighted music

      B. download viruses

      C. contact predators

      D. be too free with their personal information

6 What does the word 'deeper' in paragraph 6 mean?                           

      A. more spiritual

      B. more detailed

      C. more profound

      D. more emphatic

7 Personal information on social network sites.......                           

      A. can be used in court

      B. gives a good description of the user's personality

      C. is sold to the government

      D. is translated into many languages

8 Social networking is great for ......                                                

      A. people who write too much information about themselves

      B. academic organisations

      C. groups of people separated over wide areas

      D. the law enforcement agencies