Complete
the passage with the words and expressions below.
Brand
name * appreciate * status symbol * bargain
* cost * image
* makes
a difference
All in the mind?
If we pay a lot of money for something, we may (1)it
more. This may sound strange, but it’s true. Sciencists at a California
university did an experiment. They gave people two glasses of the same wine and
told them that the wine in one glass (2) - much more than
the wine in the other. The results – everyone enjoyed the “expensive wine”
more.
Lance Baxter, a sales expert, is not surprised. He compares it to when people
buy a particular (3) because it’s a
(4) . He explains that it is often the product’s (5)
and not the product itself that (6)
. So , if you are trying to sell something,
remember not everyone is looking for a (7)_. People’s
perception of value may lead them to choose the product with the higher price.
